New Movie Releases 09! Blockbuster, Inc., has a new plan coming out in June 2008 to hold consumers' allegiance from switching to rival movie rental company Netflix: If consumers need to download movies, they can; but they are able to only undertake it in Blockbuster stores.
The move, announced yesterday, is an element of a broader want to re-invigorate lagging profits. Blockbuster, the aged movie rental company that has tried repeatedly to prevent Internet-based rival Netflix from enroaching on its share of the market, has appeared to be fighting a losing battle. As consumers transferred to renting movies with the Internet inside them for hours them delivered within the mail, Blockbuster was instructed to close a lot of its brick-and-mortar stores. However, even its online rental branch, that has been meant to take on Netflix without treatment turf, never became as big and profitable as the retailer hoped.
The download plan is actually sort of strange. According to Blockbuster's CEO's announcement at the corporate meeting, Blockbuster will probably be setting up kiosks in a very select few of their stores. These kiosks will let Blockbuster consumers download movies onto portable movie players created by Archos. The catch, of course, is always that consumers mustn't only own an Archos-manufacturerd portable movie player, and can also still have to drive to a physical Blockbuster location.
This seems counter-intuitive in comparison with Blockbuster's main rival, Netflix. Netflix allows consumers to search a film library online, request a movie, and still have it shipped to their door (often from the next day). Blockbuster's move is additionally hardly revolutionary in comparison with initiatives by Netflix to let customers download and stream movies on their TVs uses the Netflix Player hardware. Computer manufacturer Apple, Inc., meanwhile, lets users with their Apple TV box similar privileges: Movies might be searched, rented and watched in minutes just by utilizing a wireless Internet connection along with the Apple TV hardware connected for their TV.
Apple and Netflix aren't the only competitors to Blockbuster's coming download plan. Amazon.com already offers movie downloads through Amazon Unboxed, while cable companies are actually offering video when needed for years.
With such competition, it's hard to discover why consumers will want to drive to a neighborhood Blockbuster in order to download a show onto a show player that they may have to buy independently.
One way Blockbuster will make this plan easier is if they opened up the movie download kiosks to more portable movie players than just Archos-manufactured devices. One can that is amazing a kiosk than enable you to plug your iPod into and download a movie immediately might have potential. At the same time, Apple has long offered this particular service through iTunes from your comfort of your own home computer. Thus, Blockbuster's plan is still very puzzling.
Time will tell if the new Blockbuster movie download kiosks will probably be attractive enough to lure consumers into driving to their neighborhood Blockbuster store as an alternative to using Netflix, Apple, or the host of other alternatives. Blockbuster obviously carries a long way to go to beat Netflix inside movie rental business.
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