Twilight Movie Download Avi! Blockbuster, Inc., has a new plan coming out in June 2008 to maintain consumers' allegiance from switching to rival movie rental company Netflix: If consumers desire to download movies, they're able to; but they are able to only undertake it in Blockbuster stores.
The move, announced yesterday, is a component of a broader prefer to re-invigorate lagging profits. Blockbuster, the aged movie rental company which includes tried repeatedly to prevent Internet-based rival Netflix from enroaching on its share of the market, has was fighting a losing battle. As consumers gone after renting movies through the Internet inside them for hours them delivered within the mail, Blockbuster was forced to close most of its brick-and-mortar stores. However, even its online rental branch, that was meant to accept Netflix alone turf, never became as big and profitable because the retailer hoped.
The download plan is actually kind of strange. According to Blockbuster's CEO's announcement in a corporate meeting, Blockbuster will likely be setting up kiosks inside a select few of its stores. These kiosks will let Blockbuster consumers download movies onto portable movie players made by Archos. The catch, naturally, is the fact that consumers must not only own an Archos-manufacturerd portable movie player, and can also still have to drive with a physical Blockbuster location.
This seems counter-intuitive in comparison with Blockbuster's main rival, Netflix. Netflix allows consumers to search a show library online, request a movie, and have it delivered to their door (often from the next day). Blockbuster's move can also be hardly revolutionary when compared to initiatives by Netflix to let customers download and stream movies with their TVs uses the Netflix Player hardware. Computer manufacturer Apple, Inc., meanwhile, lets users of their Apple TV box similar privileges: Movies might be searched, rented and watched in a few minutes just by employing a wireless Internet connection and also the Apple TV hardware connected to their TV.
Apple and Netflix aren't the sole competitors to Blockbuster's coming download plan. Amazon.com already offers movie downloads through Amazon Unboxed, while cable companies have been offering video on demand for years.
With such competition, it's hard to discover why consumers will desire to drive to a neighborhood Blockbuster merely to download a motion picture onto a motion picture player that they'll have to buy on their own.
One way Blockbuster might make this plan more successful is if they showed the movie download kiosks to more portable movie players than Archos-manufactured devices. One can suppose a kiosk than enable you to plug your iPod into and download a motion picture immediately could have potential. At the same time, Apple has long offered the service through iTunes from your comfort of your property computer. Thus, Blockbuster's plan is still very puzzling.
Time will inform if the new Blockbuster movie download kiosks will probably be attractive enough to lure consumers into driving for their neighborhood Blockbuster store rather than using Netflix, Apple, or the host of other alternatives. Blockbuster obviously carries a long way to go to beat Netflix within the movie rental business.
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